Sustainability

‘Everything we use is the result of a design process,’ Ferri says. ‘We want to teach young designers to be more reflective and to consider values such as “inclusiveness” or “sustainability”.’

When asked for an example, he suggests the design of an application that can help consumers track the production process of a t-shirt, helping them to determine that product’s sustainability.

A bachelor’s degree does not sufficiently equip students to think about design in such a strategic and reflective way, Ferri says.

Global hub
The one year programme will be taught in English and is open to students from all over the world. There is place for 24 students in the first year. Ferri says he’s already received applications from students in Japan, India, Canada, the United States and Brazil.

He thinks Amsterdam is an attractive city for international students and he hopes that the master’s programme will contribute to transforming Amsterdam into a design hub to complement cities such as Eindhoven and Delft.